Most dental offices take a cursory, ad-hoc, uncoordinated approach to marketing. Our approach to marketing is tailored, comprehensive and, most importantly, consistent.
Professional Marketing & Branding
Marketing and Branding are two of the most important factors in the long-term success (or failure) of any business. In any competitive market, having a superior product or service is irrelevant if the marketplace doesn’t know it exists, or doesn’t understand how it’s different, or why it’s superior.
What you actually are is equally important as how you are perceived. As the cliché goes: perception is reality. Effective marketing and branding are how you ensure proper alignment between the two.
Your brand is a promise that you make to your patients. It tells them what they can expect from you – both in terms of your skill as a clinician, and in terms of the experience that they can expect when they come to you for care. It is what differentiates you from your competitors. Marketing is how you communicate that promise, and to whom.
Unfortunately, most dental offices don’t approach marketing and branding efforts with the degree of seriousness, consistency, or integration that they require. This invariably leads to weakened brand equity, and customer loyalty, as well as instability in market-perception (or reputation), new patient flow and, ultimately, practice performance.
Developing branding, a brand strategy, and integrated marketing that consistently attracts the patients you seek, and tells your practice’s story effectively requires careful planning, purposeful thought, and effective execution.
Our marketing team is comprised of career marketing professionals with the experience, expertise, and technical skills necessary to help you develop and augment your brand and communicate your message.
Our affiliates enjoy marketing support services that include; but, are not limited to:
- Website Design
- Search Engine Optimization
- Internal Marketing
- External Marketing
- Digital Marketing
- Social Media Marketing
- Email Marketing
- Reputation Management
[re]Focus On Your Passion
You chose this career because you wanted to help people; not deal with the stress of running a business.